Custom websites for small businesses · Louisville, KY · Upkeep from $29 a month, and we quote your build for you

Bring everything you have, or nothing at all

Whirl builds and hosts custom websites for small businesses, and you're in the room the whole way. You'll see four designs in your own private Studio, leave your comments right on the pages, and have the one you choose live on your domain in a matter of days. After that we keep it running, and when you write to us, one of us writes back.

Whatever you bring We build it together Live on your domain Kept and counted logo hours photos a thought
your domain
Live
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Your weekMonday
38 people4 clicks to call

Who is Whirl for?

People usually come to us one of two ways, and both end up in the same place.

Everything you have

I have my photos, words, and logo

  1. Send us whatever you have, whether that's a logo, photos, a menu, an old site or just the words you'd like on the page, and we'll write up what we heard.
  2. A few days later, four designs are waiting in your Studio. You can comment right on the pages and tell us which one you'd like.
  3. We build the one you chose, and once you've approved it, we put it live on your domain.
Nothing at all

I have an idea and questions

  1. We start with a conversation, or if you'd rather, a short set of questions you can answer in your own words whenever you have a minute. Almost all of them are optional.
  2. Your answers become the starting point, and from there it goes the same way: four designs in your Studio, and you can comment on anything you like.
  3. We build the one you chose, and once you've approved it, it goes live on your domain.

Either way, you're part of every decision, and we're still here after launch.

What you can expect from Whirl

There are five steps. The first two happen once, and the last three are a loop we go around together on the way to launch, and then again any time you'd like something changed. Whichever way you start, it all happens in your Studio, a private place of your own where you and the people you invite watch each step, leave comments and ask for changes.

Once

  1. 1

    Intake

    We talk, or you answer our questions when you have a minute. Plain answers are all we need.

  2. 2

    Design

    Four designs in your Studio, each a different direction, and one of them is a stretch on purpose.

Every turn

  1. 3

    Feedback

    You leave comments right on the pages, and nothing is too small to mention.

  2. 4

    Revise

    We revise it and you look again, as many times as it takes.

  3. 5

    Launch

    Once you approve it, we take it live on your domain.

another turn, whenever you want one 1 1 Live Your site Intake Design Feedback Revise Launch

What you get from Whirl

Built and hosted for you

A site built just for you that loads fast and works on a phone. We host it, connect your domain, and set up the secure padlock and the visitor counts, so there's nothing technical left for you to do.

Changes when you want them

When a price changes or you've got something seasonal to announce, send it from your Studio and we make the change. On Standard it's live within two business days.

Your week in your inbox

Every Monday we email you a short note about last week: how many people found your site, where they came from, and how many tapped to call or write to you. It comes with every plan, so you never have to go looking for it.

Who you'll be talking to

Whirl is the two of us, Michael and Kirstie. We read every comment and every email ourselves, and one of us replies.

If you'd like more than the Monday note

On Standard and Premium you can open your Studio any day and see your visitors day by day. Mark a day, say the day you posted the launch or spoke at a conference, and the page shows you what changed in the weeks after. If your old site counted its visitors, we can bring that history along so nothing starts from zero.

See more of our analytics made simple

Priced with small businesses in mind

Because we all deserve a great website. Every site starts with a build fee we quote for you, and then a monthly Upkeep plan priced by how often your site changes. There are no contracts, so you can cancel any time.

To start

The build fee covers everything up to launch: the conversation, the four designs, every round of comments, and putting the site live on your domain with hosting, the secure padlock and visitor counts set up. Write to us and we'll quote it for you.

Quoted for you

Then, every month

Basic

$29 / month

For a site that rarely changes.

  • Online, secure, and monitored
  • Monday morning traffic analytics included
  • No change credits included: each one is $49
  • Up to two Slots, the parts of your site you update yourself, for $30 a month more

Standard

$99 / month

For a site that changes monthly.

  • Four change credits per month: updated prices, seasonal announcements, new logos
  • Live within two business days
  • Full traffic analytics included
  • Up to four Slots: parts of your site you change yourself
  • A yearly Refresh, included

Premium

$199 / month

For businesses that change constantly.

  • Slots for every part of your site that changes
  • Every quarter, a short note
  • A yearly Redesign session, included
  • Twelve change credits per month
  • One-business-day turnaround
  • Full traffic analytics included

Start with Basic and move up the month your site starts changing more often. The full comparison

Frequent questions

The ones we are asked most. All questions

Do I need to know anything technical?

No, you don't need to know anything technical to work with Whirl. You tell us about your business and what you'd like the site to do, and we take care of everything technical: the hosting, the secure padlock, the domain settings and whatever else comes up.

Who owns the website?

You own the website: the domain, the words, the photos and the design are all yours, even if you stop paying for Upkeep, and we hand everything over properly if you ever leave.

How long does it take?

Usually a few days from our first conversation to four designs in your inbox. After that it moves at your pace: each time you send comments, we revise and send it back, and the one you choose is live on your domain in a matter of days.

Can you write the words too?

Yes, we write the words too. We write a first draft from our conversation, you correct anything that doesn't sound like you, and we keep going until it does. If you'd rather write the words yourself, we'll use them exactly as you give them.

What if I already have a website?

If you already have a website, we keep what's working, rebuild what isn't, and move you over without downtime. Your old links keep working, and if your current site counts its visitors, that history can come with you.

Request a quote

Everything you have

Send us your photos, words and logo, and we'll reply with a quote and what happens next.

Nothing at all

Tell us the idea, and we'll take it from there.

Louisville

Made in Louisville, KY

Whirl is Michael and Kirstie, and we're in Louisville. We like working with businesses close to home because we get to see for ourselves what a website does for them. But what we care about most works anywhere: that you're in charge of your own website and can make sense of your visitors, without having to be technical.